Email Marketing

Email Marketing Agency in Bracknell | Alliance Tech UK

Approximately 3.9 billion people worldwide use email every day for communication, and no other platform comes close to having this number of daily active users. Are you leveraging the potential of email marketing in your business strategy?

Don’t miss out on the opportunity to connect your brand with the right customers at the right moment and increase your sales. Alliance Tech UK is London’s fastest-growing digital marketing agency offering extensive email marketing services for the most  demanding B2B and B2C businesses in the Bracknell UK. With 10 years in email marketing, we help our clients increase sales ~ 92% in the first 3 months.

What is email marketing?

Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.

Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.

Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?

Begin your email marketing planning today with Alliance Tech UK and discover the most effective email marketing strategy to move your email contacts down your sales funnel.

Why Email Marketing Is Important!

The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or £38 for every dollar invested in an email marketing campaign. Evidently, online email marketing presents an incredible opportunity to reach targeted customers and generate revenue growth.

Types of Email Marketing Campaigns

Email marketing campaigns are not launched on a whim, they are strategic and calculated. These are the 5 types of email campaigns our organization should be implementing.

1) The Welcome Email Series

Congrats, you gained a new subscriber. Imagine for a second you made a new friend or perhaps a new colleague, it’s only polite to introduce yourself. This is exactly what the welcome email series are for. It’s not the most common email campaign, but it’s one of the most effective.

By sending a series—three, four or five—you have the chance to build some familiarity with a new subscriber. You can also educate them on your brand promise when they’re most open to hearing from you.

Here are some examples of things you should have in your welcome series:

    1. Fulfillment and Introduction
    2. Invite them to your social media
    3. Get to know them

Ask them for their birthday, Ask them about their preferences for email, Ask them how they found you

Taking too long to contact a new email subscriber can lead to higher spam scores simply because your subscribers forgot they actually signed up for your list. Moreover, welcome emails receive higher than average open rates, click-throughs, and generate more revenue.

If you put no other kind of email marketing campaign into action use this one.

Important facts to keep in mind when crafting your welcome email

  • Wow your customers
  • Showcase your brand
  • Say thanks
  • Give them a little gift

2) The Standard Promotional Campaign

This is the most common of the email marketing campaigns and probably the one most familiar to you.

Chances are you have a promotional email from a brand in your inbox right now…or a few dozen. In my experience as a consumer, these are often less strategic or systematic than we’d like to see.

They are kind of like machine-gun fire, showing up in inboxes over and over again with a kind of rat-a-tat-tat repetition that never changes. That’s not what we encourage  think these campaigns through.

Rather than sending 10 different one-off emails promoting your products, what about putting some thought into a campaign that is progressive or unified in some way.

Here are some things that can add spice to your traditional email promotion:

  • Provoke emotion
  • Add humor
  • Leave them curious
  • Give a free product
  • Use slogans from popular music
  • Use color, images and font that grabs attention
  • Give a free product

3) The Seasonal Campaign

Branching off the promotional email campaign is the seasonal campaign.

On any major holiday, you can most likely launch an email marketing. From Valentine’s Day to less popular campaigns, but still highly effective, on Father’s Day. These types of email marketing campaigns can have a buildup before the event and a follow-up after  meaning you have several opportunities to send an email.

Here are some things to consider when planning your season campaign:

  • Know the holidays in the country you are promoting. This is a great way to segment your list.
  • Start early. People are bombarded over the holidays so make sure you’re the first one to reach their inbox.
  • Make sure the colors as well as the language matches the theme of the holiday.
  • Give them an exclusive discount for the holiday. This is a critical reason why holiday marketing is effective.
  • Use urgency. One of the main reasons email marketing works well is that they are for a limited amount of time.

4) The Post-Purchase Drip

I hardly ever see these, and I don’t know why. I think the post-purchase drip is just savvy email marketing technique!

This is an email series that is sent not to sell necessarily but as a simple follow-up to a purchase.

Let’s say I bought a new gadget for my kitchen. The savvy email marketer could use automated email marketing to send emails (triggered by purchase) that both reinforces my decision to make the purchase and builds brand loyalty.

For instance, one email might give me tips on how to clean and care for the gadget. The next email could be a recipe using the gadget…and so on. From an emotional perspective, it builds trust and delight with customers because you’re delivering value after you’ve already made the sale. Yet each one of these emails is still a chance to up-sell and cross-sell. Therefore, Post-Purchase Drip is proven to become one of the most effective email marketing methods.

5) The Newsletter

Although not technically a “campaign,” because it can go on indefinitely, a newsletter or digest—something that’s a regular communication between you and your list—is just smart email.

When you do newsletters right, they are not sales pieces that your audience is likely to grow tired of but rather emails that can do them a real service. In conclusion keeping them in the loop on product updates, educating them and even just entertaining them.

Some of the most popular emails around are newsletters sent out by brands like Alliance Tech. But it’s not all give on your part. You benefit too by staying top of mind, building brand loyalty, and providing share-worthy content that potentially grows your audience.


Email marketing is the most cost-effective and powerful marketing channel today. In eCommerce, email brings in £42 for every £1 spent, making it the most profitable marketing channel online. Start growing your email list and send personalized emails to customers. Automate your email marketing at scale with Alliance Tech UK.

Contact us for more info, Ali Nawaz.  0754 7369062 or visit our Google Business Profile Alliance Tech Ltd.

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